Converse x Madhappy
This project explores a partnership campaign between Converse and Madhappy, merging iconic footwear with the optimism and mental health advocacy of Madhappy. The collaboration features custom Converse shoes designed with Madhappy's signature branding, colors, and uplifting message.
The campaign emphasizes community, creativity, and self-expression, reflecting the shared values of both brands while appealing to a youthful, socially-conscious audience.