Rhode LA Popup Shop
a creative concept
Step into the world of Rhode Skincare at the exclusive LA Pop-Up! Rhode, Hailey Bieber’s beauty brand, is renowned for its clean, effective, and effortlessly chic skincare products. Inspired by Rhode’s core values—simplicity, authenticity, and quality—I created a pop-up shop design located in the heart of downtown Los Angeles, a hub for beauty and celebrity culture.
The package includes a custom storefront design, logo variations, stickers, shopping bags, social media promotional posts, and smoothie stand branding.
A palette of blush and cream tones, drawn directly from the Peptide Lip Tint collection, ties the project cohesively to the brand’s identity.
The design captures LA’s iconic vibe with a Hollywood-inspired logo, featuring a wave effect that mirrors the uneven lettering of the Hollywood Sign. To further reflect the city’s essence, the branding incorporates the star symbol from the Hollywood Walk of Fame, adding a touch of glamour and local culture.
I also partnered with Erewhon, LA’s premier destination for luxury organic foods, to feature a smoothie bar offering samples of their famous “Strawberry Glaze” smoothie—Hailey Bieber’s signature drink. This collaboration brings a refreshing, celebrity-inspired twist to the pop-up experience, enticing visitors with both style and flavor.
